Clear strategy paves the way for great creative

I bring 15 years of strategic leadership to the table, shaping breakthrough brand stories and driving real business results. My sweet spot? Transforming consumer insights into creative work that doesn’t just look good—it delivers.

Having led strategy for global brands across gaming, tech, fashion, and consumer goods, I understand what it takes to build lasting brand value. Whether I’m designing large-scale research initiatives or crafting campaign strategy, I focus on uncovering the insights that spark truly original creative work.

I thrive both as a team leader and an independent strategist, bringing the same level of strategic rigor and creative thinking to every project. My adaptable approach means I can dive deep into complex challenges or move fast when needed, always keeping the end goal in sight.

What sets me apart is my ability to see the bigger picture while never losing sight of the details. My strategic leadership focuses on developing enduring brands while delivering on immediate business objectives.

Outside of work, I’m a serious guitarist who still performs, a Warriors superfan, and a baker of what I’m told is exceptional banana bread. I share my workspace with two chihuahuas, Coco and Capitán, and I have an unfortunate habit of making bad puns at inopportune moments.